We decided to research the target audience of similar films to the one we are making. We chose Shrooms(2006) as the story line and genre are comparable. we went on the imdb website to view the user ratings which surprising showed that women preferred the film to men. The chart confirms that the main audience for shrooms was 18-29.
The blair witch project(1999) user rating chart showed contrasting results to shrooms as men clearly preferred the the film. The similarities with shrooms is that most voters were 18-29 although the film did have appeal the the 30-44 age range.
http://www.imdb.com/title/tt0492486/ratings - shrooms
http://www.imdb.com/title/tt0185937/ratings - blair witch project
we chose the 18-28 age bracket as teens and young adults are more likely to be drawn to the horror genre as they enjoy the intrigue, mystery and twist thrillers and horrors provide. This age range is also more likely to seek the adrenaline rush that our genre offers. We also believe that males will be more interested in our film, research has shown that men enjoy the satisfaction solving thrilling mysteries.
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